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[SEARCH ENGINE OPTIMIZATION]

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1]

[PAY PER CLICK]

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.

[E—COMMERCE]

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail. E-commerce businesses may employ some or all of the following: Online shopping web sites for retail sales direct to consumers; Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales; Business-to-business buying and selling; Gathering and using demographic data through web contacts and social media; Business-to-business (B2B) electronic data interchange; Marketing to prospective and established customers by e-mail or fax (for example, with newsletters); Engaging in pretail for launching new products and services; Online financial exchanges for currency exchanges or trading purposes. **If you have an online store, you know what e-commerce is and that a dedicated and experienced digital marketing partner can help.**

[MARKETING AUTOMATION (AKA: EMAIL MARKETING)]

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. **Mind you, the team at Archive Digital does Marketing Automation with more flair in order to inspire a more magical connection with your customer.**

[PAID MEDIA]

(See PAY PER CLICK section)

[CREATIVE CONTENT]

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.[2] It is often used by businesses in order to: attract attention and generate leads; expand their customer base; generate or Increase online sales; increase brand awareness or credibility; engage an online community of users. Content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O’Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3]

[CODE]

In computing, source code is any collection of computer instructions, possibly with comments, written using a human-readable programming language, usually as ordinary text. The source code of a program is specially designed to facilitate the work of computer programmers, who specify the actions to be performed by a computer mostly by writing source code.

[ANALYTICS / ATTRIBUTION MODELING]

In marketing, Attribution is the process of identifying a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then assigning a value to each of these events.[4][5] Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social media and more.[5] Understanding the entire conversion path across the whole marketing mix eliminates the accuracy challenge of analyzing data from siloed channels. Typically, attribution data is used by marketers to plan future ad campaigns by analyzing which media placements (ads) were the most cost-effective as determined by metrics such as effective cost per action (eCPA).[5]

[DIGITAL STRATEGY]

This is the difference maker you won’t find elsewhere. Archive Digital stitches together the entire Customer Journey as part of a broader, transformative experience. This is not a cold and mechanical process. We read between the lines of data to create a soul for your brand. We don’t create digital commodities. We create living, breathing online entities that people relate to, recognize as different, and are inspired to interact with and buy from. Our strategies extend from when your brand is initially found in a random Google search, all the way to becoming a loyal, referring user. This is our special sauce.

[1] Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.

[2] Wainwright, Corey. "Content Marketing Strategy: A Comprehensive Guide for Modern Marketers". Retrieved 2016-09-28.

[3] "How Red Bull Takes Content Marketing to the Extreme". Mashable. Retrieved 4 February 2016

[4] Brendan Riordan-Butterworth (June 21, 2012). "Attribution Primer" (PDF). IAB.net. Retrieved March 21, 2013.

[5] Stephanie Miller (February 6, 2013). "Digital Marketing Attribution.Digital Marketing Attribution". DMNews.com. Retrieved March 25, 2013.

List of Services offered by Archive Digital (see above) AKA: all things digital

Source of Definitions: Wikipedia.org, except the definition for Digital Strategy. Definition for digital strategy ©2017 Archive Digital. Not to be duplicated, either figuratively or literally.

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