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  • Date: Mon 29/05/2017
  • Local: Ashburn, Virginia, United States
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  • C:/>
  • [0] /Play
  • [1] /Transform
  • [2] /Humans
  • [3] /Ideas

Bring your /A Game!


We love a challenge, so pick one of us for a live 
game of pong:


    selected

    Enter Name:

    Rad! Just waiting for to connect

    Use ↑ & ↓ Keys to Move
    Left Paddle Up and Down.

    has accepted your challenge!

    /Ready
    GAME ON!

    /Game over


    Visitor occupied for seconds. User Engagement Achieved.

    Play Again
    or
    Learn how to /Transform your business

    /Game On

    We took our favourite tool Slack and de-archived an old favourite Pong so you can connnect directly to us in a fun way.

    Want to learn more how 
we did it? Drop us a line!

    /We transform businesses into digital leaders

    This is how we do it.

    /Your pathway to success

      • /Paid Media

        Targets audiences with paid ad placements through search, display, and/or video formats.

      • /Search Engine Optimization

        Is the process of improving the visibility of a website or a web page in a web search engine’s unpaid results.

      • /Social Media Marketing

        Promotes a brand through a network of social platforms including owned accounts and digital communities.

      • /Affiliate

        Rewarding affiliates for using their own networks and marketing efforts to generate sales on your site.

      • /Influencer

        Bypasses ad blockers and engages potential new buyers by reaching users through a trusted voice.

      /Demand

      The pathway to your brand

      Are you being found?

      • /UX

        Improves customer satisfaction through the utility, ease of use, and pleasure provided in the interaction with a digital property, like a website or app.

      • /Website

        Helps users understand and navigate your company, and take them one step closer to making a sale or getting in touch.

      • /Landing Pages

        Remove as many distractions as possible and keep the user focused on the conversion, such as a purchase or form completion.

      • /Apps

        Give users the ability to customize their interaction with you in a much more friendly and personalized way.

      • /Remarketing

        Allows marketers to cost-effectively reach to visitors who’ve previously been on your site and give them incentive to return.

      /Convert

      Reasons to purchase

      Are they into you?

      • /Advocate

        Encourages existing customers to talk about your company, sharing their experiences, and creating more interest.

      • /Automation

        Enables marketers to gather users’ digital body language and identify when a they are sending buying signals.

      • /CRM

        Helps you understand who your customers and potential customers are and nurture the relationships you have with them.

      • /Analytics

        Allows companies to pull data on their marketing and use that data to get a clear picture of what’s working (and what’s not).

      • /Content

        Content marketing is a cornerstone for attracting customers and maintaining a customer base.

      /Nurture

      Keep the love alive

      Are they sticking with you?

    • /Be brave.
      We got this.

      Take *command* of your customer journey. Our strategists work with you to unlock your data puzzle.

      /Customer Journey Roadmapping
      /Attribution Modelling
      /Business Intelligence
      /Persona Modelling

      Cofeee?
    /Run:Services.txt

    [SEARCH ENGINE OPTIMIZATION]

    Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1]

    [PAY PER CLICK]

    Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.

    [E—COMMERCE]

    E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail. E-commerce businesses may employ some or all of the following: Online shopping web sites for retail sales direct to consumers; Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales; Business-to-business buying and selling; Gathering and using demographic data through web contacts and social media; Business-to-business (B2B) electronic data interchange; Marketing to prospective and established customers by e-mail or fax (for example, with newsletters); Engaging in pretail for launching new products and services; Online financial exchanges for currency exchanges or trading purposes. **If you have an online store, you know what e-commerce is and that a dedicated and experienced digital marketing partner can help.**

    [MARKETING AUTOMATION (AKA: EMAIL MARKETING)]

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. **Mind you, the team at Archive Digital does Marketing Automation with more flair in order to inspire a more magical connection with your customer.**

    [PAID MEDIA]

    (See PAY PER CLICK section)

    [CREATIVE CONTENT]

    Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.[2] It is often used by businesses in order to: attract attention and generate leads; expand their customer base; generate or Increase online sales; increase brand awareness or credibility; engage an online community of users. Content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O’Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3]

    [CODE]

    In computing, source code is any collection of computer instructions, possibly with comments, written using a human-readable programming language, usually as ordinary text. The source code of a program is specially designed to facilitate the work of computer programmers, who specify the actions to be performed by a computer mostly by writing source code.

    [ANALYTICS / ATTRIBUTION MODELING]

    In marketing, Attribution is the process of identifying a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then assigning a value to each of these events.[4][5] Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social media and more.[5] Understanding the entire conversion path across the whole marketing mix eliminates the accuracy challenge of analyzing data from siloed channels. Typically, attribution data is used by marketers to plan future ad campaigns by analyzing which media placements (ads) were the most cost-effective as determined by metrics such as effective cost per action (eCPA).[5]

    [DIGITAL STRATEGY]

    This is the difference maker you won’t find elsewhere. Archive Digital stitches together the entire Customer Journey as part of a broader, transformative experience. This is not a cold and mechanical process. We read between the lines of data to create a soul for your brand. We don’t create digital commodities. We create living, breathing online entities that people relate to, recognize as different, and are inspired to interact with and buy from. Our strategies extend from when your brand is initially found in a random Google search, all the way to becoming a loyal, referring user. This is our special sauce.

    [1] Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.

    [2] Wainwright, Corey. "Content Marketing Strategy: A Comprehensive Guide for Modern Marketers". Retrieved 2016-09-28.

    [3] "How Red Bull Takes Content Marketing to the Extreme". Mashable. Retrieved 4 February 2016

    [4] Brendan Riordan-Butterworth (June 21, 2012). "Attribution Primer" (PDF). IAB.net. Retrieved March 21, 2013.

    [5] Stephanie Miller (February 6, 2013). "Digital Marketing Attribution.Digital Marketing Attribution". DMNews.com. Retrieved March 25, 2013.

    List of Services offered by Archive Digital (see above) AKA: all things digital

    Source of Definitions: Wikipedia.org, except the definition for Digital Strategy. Definition for digital strategy ©2017 Archive Digital. Not to be duplicated, either figuratively or literally.

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    /Data
    made
    human

    David Lui David Lui
    David Lui
    Ray Torresan Ray Torresan
    Ray Torresan
    Andrew Mellenger Andrew Mellenger
    Andrew Mellenger
    Ava Leemet Ava Leemet
    Ava Leemet
    Daniel Crough Daniel Crough
    Daniel Crough
    Jake Johnson Jake Johnson
    Jake Johnson
    John Morton John Morton
    John Morton
    Omid Pourmomen Omid Pourmomen
    Omid Pourmomen
    Matija Erceg Matija Erceg
    Matija Erceg
    Vanessa Turke Vanessa Turke
    Vanessa Turke
    Francois Peloquin Francois Peloquin
    Francois Peloquin
    Theo Lloyd-Kohls Theo Lloyd-Kohls
    Theo Lloyd-Kohls
    Mike Nowland Mike Nowland
    Mike Nowland
    Leanna Crawford Leanna Crawford
    Leanna Crawford
    Alfie Placktis Alfie Placktis
    Alfie Placktis

    /Come feed the animals

    Ours is at:

    The North Barn...
    #200-97 E 2nd Ave,
    Vancouver, BC V5T 1B3
    604-393-9384

    Or say hello@archivedigital.com