After discussing previous years in details with the Executive Team, we spent the first 1.5 months fully integrating our team with VFS and interviewing each department head. Gathering detail on the problems each department was facing and understanding each of their respective priorities was essential to building out a fully integrated inbound marketing strategy for VFS.
Migrate data and strategies to an updated Google AdWords/PMM Account with better campaign and ad-group organization to maintain current lead gen efforts while improving quality score and lowering CPC.
Connect analytics, CRM and site systems to properly communicate with each other while adding a marketing automation layer with rules and triggers that properly nurture leads through the funnel.
Deep attribution model development
/Archive has helped transform Vancouver Film School’s digital marketing program to a world-class lead generating machine. Since starting with the team at /Archive 2 years ago, they’ve vastly improved our internal digital marketing systems, CRM and marketing automation strategy allowing us to spend less and get better quality leads!