We optimized elements of their site for organic search (ongoing), allowing JYSK to stand out more when potential customers searched for items on sale.
We properly placed and configured tracking pixels across JYSK.ca using Google Tag Manager to accurately monitor effectiveness and of campaigns and RoAS impact.
We introduced multiple demand-generation campaigns across Facebook, Instagram, Google and YouTube making JYSK Canada further standout online against their competitors.
We optimized their Google Analytics instance to better monitor new customer inquiries and user behaviour on-site. This allowed both /Archive and JYSK Canada to further collaborate on making better, more informed business decisions in digital marketing and budget allocation management.
We initiated quarterly Conversion Rate Optimization sprints on both JYSK.ca and all ad campaigns across every medium.
We merged customer email databases with Ads platforms for cross-channel remarketing and lookalike audience targeting. This allowed JYSK to stay top-of-mind with current and newly qualified customers, and generate more engagement with new users with similar browsing habits and interests online.
Sounds creepy, but it’s super effective! (Pokemon reference…)